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What is Active Catalogs?

Active Catalogs is a time-saving tool for merchants that enables the efficient creation of synchronized PDF catalogs from their Shopify store.

Updated over 4 months ago

Overview

Active Catalogs is a tool that transforms your live product data into always-updated, buyer-ready PDF catalogs. Designed for Shopify stores, it eliminates the hassle of manual catalog updates and repeated exports by syncing directly with your store’s live product data.

With Active Catalogs, you can create professional, on-brand catalogs in minutes and share them with buyers, sales teams, or service teams. Every catalog stays in sync with your product selection, so buyers see accurate pricing and product details.


How Active Catalogs Works

  • One-Click Catalogs: Generate a catalog of all active products instantly.

  • Custom Catalogs: Build curated catalogs for specific audiences, accounts, or campaigns.

  • Reusable Sections: Organize products into sections by collection or product group.

  • Professional Layouts: Automated, polished layout designed to accelerate sales.

  • Automated Sync: Keep every catalog aligned with product changes in Shopify.

  • Easy Sharing: Share via PDF download, print, email, or direct link.


Why Active Catalogs?

  • Enhance Communication: Keep wholesalers, retailers, sales reps, and service teams informed with up-to-date catalogs.

  • Encourage Orders: Shoppable links lead directly to product pages; synced pricing ensures accuracy.

  • Strengthen Relationships: Create personalized catalogs for buyers, promotions, and events to build trust and repeat business.


Six Use Cases from Our Demo Store

Active Catalogs supports a wide range of selling workflows. In our PDF demo store, we showcase six ways teams use catalogs:

  1. Curated Catalogs for Key Accounts
    Deliver personalized product selections for strategic accounts, tailored to their buying needs.

  2. Seasonal Promos and Product Launches
    Launch seasonal or co-branded catalogs that sync automatically with live inventory.

  3. Quick Order Guides for Repeat Buyers
    Provide fast-ordering catalogs for frequent buyers, featuring their commonly purchased items.

  4. Email-Ready Price List Campaigns
    Link synced PDF price lists to campaigns or newsletters, ensuring buyers always see current prices.

  5. Sales Tools for Trade Shows and Events
    Equip your sales team with branded, printable PDFs that highlight curated collections for events.

  6. Support-Ready Catalogs for Customer Success Teams
    Give support teams always-current catalogs they can reference to help buyers quickly.


Next Steps

Explore our Demo Store to see these six use cases in action. Ready to get started? Check out our Getting Started guides to create your first catalog.


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