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FAQs — What is Active Catalogs?

Updated over 4 months ago

Q: What is Active Catalogs?
A: Active Catalogs is a Shopify app that turns your live product data into always-updated, buyer-ready PDF catalogs. It keeps catalogs accurate automatically so you can focus on selling instead of updating files.


Q: Do I need design or coding skills?
A: No. Active Catalogs includes professional pre-set layouts and simple customization options. You can add logos, choose fonts, and organize sections without any technical expertise.


Q: What does “synced PDF” actually mean?
A: A synced PDF is connected directly to your Shopify store’s product data. When prices or product details change in Shopify, your PDF catalogs update automatically. This eliminates the need for repeated manual exports.


Q: Can I create catalogs for different audiences?
A: Yes. You can generate whole-store catalogs, curate custom catalogs for campaigns or buyers, launch seasonal collections, or even create client-specific catalogs — all synced to your products.


Q: How do I share catalogs?
A: Catalogs can be downloaded as PDFs, shared by link, emailed, or printed. This flexibility makes it easy to use catalogs across sales, marketing, and support workflows.


Q: Can I use synced PDFs in marketing campaigns?
A: Absolutely. You can link synced PDFs in email campaigns or newsletters so buyers always see current products and pricing without you having to re-export updated versions.


Q: How do synced PDFs help my sales team?
A: Sales reps can print and bring accurate, professional catalogs to trade shows, events, or share digitally in buyer meetings. Because catalogs are synced, they don’t have to worry about outdated information.


Q: Can synced PDFs support customer service?
A: Yes. Customer success teams can reference always-current catalogs during conversations with buyers, helping them answer questions quickly and confidently.


Q: Are synced PDFs customizable for different buyers?
A: Yes. You can build tailored catalogs for key accounts, repeat buyers, or promotions. Each catalog remains synced to your store data, so even personalized versions stay accurate.


Q: What are some common use cases?
A: Businesses use Active Catalogs to:

  • Deliver curated catalogs for key accounts.

  • Launch seasonal promotions and new products.

  • Provide quick order guides for repeat buyers.

  • Send email-ready price lists in campaigns.

  • Equip sales teams with trade show tools.

  • Support CS teams with up-to-date reference catalogs.


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